Infinity Foods, North Road

Beginnings and today

Chosen by Ray and Raquel, Kiwi tourists

Infinity Foods was founded by three Sussex University graduates in the late 1960s. It became a co-operative in 1971 at its Church Street premises before moving in 1972 to its present address at 25 North Road. The shop was enlarged after a fire in 1977 which destroyed the original premises.

Infinity Foods, a specialist in "whole" or "healthy" food, caters for all vegetarian and many special medical diets. Its most popular products include cereals, nuts and dried fruits. The company's import and warehouse department in Portslade supplies "whole" foods to London and most of the south east of England.

The co-operative policy for quality is also seen in Infinity Foods' refusal to sell products tested on animals or those considered environmentally unfriendly.