Beginnings and today
Infinity Foods was founded by three Sussex University graduates in the late 1960s. It became a co-operative in 1971 at its Church Street premises before moving in 1972 to its present address at 25 North Road. The shop was enlarged after a fire in 1977 which destroyed the original premises.
Infinity Foods, a specialist in “whole” or “healthy” food, caters for all vegetarian and many special medical diets. Its most popular products include cereals, nuts and dried fruits. The company’s import and warehouse department in Portslade supplies “whole” foods to London and most of the south east of England.
The co-operative policy for quality is also seen in Infinity Foods’ refusal to sell products tested on animals or those considered environmentally unfriendly.
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I well remember the beginings of Infinity Foods. It felt so special to have such an alternative shop / co-operative in our town. Most people I worked with were still into white sliced bread in those days. So glad to hear it still thrives.
When I was a student in the ’70s I lived in a house in Church Street that was the original base for Infinity Foods. We would often be sitting in the lounge and people would walk in still expecting a shop (despite the curtains!). Like others who lived in the house after us, we felt that this house was haunted. It was many years later that I discovered that it was possibly used as an overflow mortuary.
Infinity Foods was the first proper wholefoods shop in Brighton. OMG, what a fantastic emporium for newly converted vegetarians. The bakery was amazing and still is!
Their filled pitta pockets with tahini, shredded cabbage, sunflower seeds and bean sprouts was the perfect lunch as were the pizza slices.
For years I refused to have any other bread than the wholewheat tin loaves and the round oven bottom. The original people were friendly and hardworking, dedicated to bringing the best in wholefoods to Brighton. I forget their names now but boy were they at the forefront of the ‘new wave’ of wholefood.
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