Opened in 1976
The very first The Body Shop store was opened by Anita Roddick on the 27th March 1976 at 22 Kensington Gardens. The Body Shop group now has over 2,500 stores worldwide. At the beginning it only sold a range of 25 different products with an emphasis on natural ingredients that were ethically sourced and cruelty free.
Recycling plastic bottles
Customers were encouraged to take the plastic bottles which contained their potions back to be re-filled. Roddick promoted this practice as recycling; in truth she started it because she did not have enough plastic bottles. The first labels were printed with the wrong ink which allowed the details to run off in the steam in a bathroom. Often customers brought the bottles back to find out what was in them.
Did you shop there?
Do you remember The Body Shop store in Kensington Gardens? If you do please share your memories with us by posting a comment below.